The Write Stuff writers conference this weekend proved my point yet again about the power of presenting. After delivering a fun and engaging session first thing Saturday morning on “Writing the Compelling Short Story,” I proceeded to sell 10 books at the afternoon book fair. Compare that to last year where I worked only as a volunteer and sold one book.
Going back further in the time to 2014 when I last presented at the Write Stuff, my sales at the book fair were higher than one year later, when I was the conference chairman.
With one exception, it never fails that delivering a quality solo presentation—or participating in a discussion panel—and connecting with an audience will generate books sales for an up and coming writer. Whereas merely showing up and sitting at a table with your books without first building a rapport with the attendees will almost always fail to generate decent sales unless you’re already a well-established name/best-selling author.
After decades of attending conventions like Shore Leave and Farpoint and becoming a regular participant in discussion panels there, I can always count on selling at least a few books at these conventions. Whereas at Philcon or Balticon, where I am a relatively fresh face, sales are few or nonexistent right now. These things take time.
The aforementioned exception to my rule was last year’s Great Philadelphia Comic Con in April in Oaks, PA. There, I had no presentations or discussion panels. I merely set up a table and proceeded to sell about a dozen books. It was an amazing weekend and I will be returning to the Great Philly Comic Con again in two weeks along with writer pals Steven H. Wilson of Firebringer Press and Bob Greenberger, Peter David, Aaron Rosenberg, and Russ Colchamiro of Crazy 8 Press.
All told, the Write Stuff conference was a fantastic three days filled with brilliant presentations, excellent information, and most of all, camaraderie with generous and supportive writers. Keynote speaker Michael Hauge was outstanding.
Kudos to two-time Conference Chairman Charles Kiernan and the entire Write Stuff committee for their herculean efforts!